Sales Representatives

Regional Sales Areas

L.J. Ruffin & Associates

Fabier Fernandez – Region 1 Rep.
(407) 489-8217

Fabier Fernandez joined L.J. Ruffin & Associates in 2017 as a Sales Representative.  Fabier graduated from the University of Central Florida as an Engineer and has over 11 years of experience in civil engineering infrastructure, business development, international sales, and distribution channel expansion.  Fabier and his wife, Lorena, live in Orlando and are expecting their first child.

County territory: Brevard, Lake, Orange, Osceola, Seminole, Sumter

John Thornes – Region 2 Rep.
(941) 685-1518

John Thornes joined L.J. Ruffin & Associates in 2017 as a Sales Representative.  John graduated from the University of Alabama and has over 25 years of experience in sales, business development, and client relationship building in various industries.  John and his wife, Susan, have been married for over 24 years and have one son, Allen.

County territory: Charlotte, Collier, Desoto, Glades, Hardee, Hendry, Highlands, Hillsborough, Lee, Manatee, Pasco, Pinellas, Polk, Sarasota

Region 3 Reps:
Fabier Fernandez – (407) 489-8217
John Thornes – (941) 685-1518

County territory: Broward, Indian River, Martin, Miami-Dade, Monroe, Okeechobee, Palm Beach, St. Lucie

Region 4 Rep. – Matthew Headrick
(321) 603-9274

Matthew Headrick joined L.J. Ruffin & Associates in 2019 as a Sales Representative.  Matthew graduated from Seminole State College and has over 15 years of experience in sales and management.  Matthew and his wife Karoline have two daughters, Madilyne and Molly, and a son, Archer.

Region 4 County territory: Alachua, Baker, Bradford, Citrus, Clay, Columbia, Duval, Flagler, Gilchrist, Hernando, Levy, Marion, Nassau, Putnam, St. Johns, Union, Volusia

Region 5 Acting Rep. – Larry Ruffin
(407) 497-0588

Larry Ruffin started L. J. Ruffin and Associates in 1993 and opened Ruffin Underground and Trenchless Technologies (RUTT) in 1997. Recognized as a leader in the water industry, Mr. Ruffin has received the AWWA Fuller Award and Outstanding Service Awards from FWPCOA and FSSSSS. He has served as the Chair of FSAWWA, the FSAWWA National Director, in addition to Chairing numerous Councils and Committees. Larry was born in Millport, Alabama and attended the University of Alabama on a football scholarship, receiving a BS Degree in Marketing. Larry and his wife, Mary, have been married for 31 years and have three daughters.

Region 5 County territory: Bay, Calhoun, Dixie, Escambia, Franklin, Gadsden, Gulf, Hamilton, Holmes, Jackson, Jefferson, Lafayette, Leon, Liberty, Madison, Okaloosa, Santa Rosa, Suwannee, Taylor, Wakulla, Walton, Washington

Gradie Winstead – Sales Manager
(407) 701-5196

Gradie Winstead joined L.J. Ruffin & Associates as Sales Manager in August 2017.  Gradie graduated from Indiana State University with degrees in Accounting and Business Administration.


Formerly President of the Water and Sewer Group at Hughes, Gradie led the division to be one of the largest distributors nationwide.  Gradie and his wife Tara have been married 40 blessed years and enjoy their four children and nine grandchildren.