Sales Representatives

Regional Sales Areas

L.J. Ruffin & Associates

Fabier Fernandez – Region 1 Rep.
(407) 489-8217

Fabier Fernandez joined L.J. Ruffin & Associates in 2017 as a Sales Representative.  Fabier graduated from the University of Central Florida as an Engineer and has over 11 years of experience in civil engineering infrastructure, business development, international sales, and distribution channel expansion.  Fabier and his wife, Lorena, live in Orlando and are expecting their first child.

County territory: Brevard, Lake, Orange, Osceola, Seminole, Sumter

Fabier Fernandez – Region 2 Rep.
(407) 489-8217


County territory: Charlotte, Collier, Desoto, Glades, Hardee, Hendry, Highlands, Hillsborough, Lee, Manatee, Pasco, Pinellas, Polk, Sarasota

Fabier Fernandez – Region 3 Rep.
(407) 489-8217

County territory: Broward, Indian River, Martin, Miami-Dade, Monroe, Okeechobee, Palm Beach, St. Lucie

Region 4 Rep. – Matthew Headrick
(321) 603-9274

Matthew Headrick joined L.J. Ruffin & Associates in 2019 as a Sales Representative.  Matthew graduated from Seminole State College and has over 15 years of experience in sales and management.  Matthew and his wife Karoline have two daughters, Madilyne and Molly, and a son, Archer.

Region 4 County territory: Alachua, Baker, Bradford, Citrus, Clay, Columbia, Duval, Flagler, Gilchrist, Hernando, Levy, Marion, Nassau, Putnam, St. Johns, Union, Volusia

Region 5 Acting Rep. – Larry Ruffin
(407) 497-0588

Larry Ruffin started L. J. Ruffin and Associates in 1993 and opened Ruffin Underground and Trenchless Technologies (RUTT) in 1997. Recognized as a leader in the water industry, Mr. Ruffin has received the AWWA Fuller Award and Outstanding Service Awards from FWPCOA and FSSSSS. He has served as the Chair of FSAWWA, the FSAWWA National Director, in addition to Chairing numerous Councils and Committees. Larry was born in Millport, Alabama and attended the University of Alabama on a football scholarship, receiving a BS Degree in Marketing. Larry and his wife, Mary, have been married for 31 years and have three daughters.

Region 5 County territory: Bay, Calhoun, Dixie, Escambia, Franklin, Gadsden, Gulf, Hamilton, Holmes, Jackson, Jefferson, Lafayette, Leon, Liberty, Madison, Okaloosa, Santa Rosa, Suwannee, Taylor, Wakulla, Walton, Washington